IDC’s Sr. PR MANAGER, GIOVANNI GUSELLA, INVITED AS SPEAKER AND PANELIST AT THE “BALANCING PRODUCTIVITY & SUSTAINABILITY” SEMINAR

MANILA- JULY 2,2019 – As part of the activities leading up to the International Built Environment Week (IBEW), set to take centerstage at Singapore’s Marina Bay Sands Expo and Convention Centre from 3-6 September 2019, REED Exhibitions hosted a seminar on “Balancing Productivity & Sustainability”, last July 2 at the Makati ShangriLa.

To showcase the today’s best practices and tomorrow’s innovations across the entire Built Environment lifecycle, focusing on productivity, green buildings and integral digital delivery, have been invited at the seminar, together with Mr. Giovanni Gusella, IDC’s Senior PR Manager, professionals of different fields such as : Mr.Alfred Er, representative for Myanmar within the Singaporean’s Build and Construction Authority, Ms. Carla Cruz, Director of Arcadis, a leading design and consultancy company, Mr. Gio Carino, Managing Partner and Chief BIM Consultant, Mr.Eduardo Manahan, Chairman-Building Owners and Managers Association of the Philippines.

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(From left) Giovanni Gusella, Sr. PR Manager of IDC-Italpinas Development Corporation; Louise Chua, Project Director of Reed Exhibitions; Eduardo A. Manahan, Chairman, Building Owners and Managers Association of the Philippines; and Gio Carino, Managing Partner and Chief BIM Consultant.

Among the topics that have been selected to be analyzed during the seminar the one related to Designing Low-cost Sustainable Buildings in Urban cities was introduces by Mr. Gusella who showcased IDCTM -Italpinas Development Corporation’s sustainable projects, Primavera Residences, Primavera City and Miramonti Green Residences, developed in emerging cities in the Philippines, all awarded as Best Mixed-use Developments in the Philippines by International Property Awards-Asia Pacific.

To develop a low-cost Sustainable Building, IDC’s design strategy is to integrate renewable energy features – passive for saving and active for generating power – with architecture. This integration begins during the conceptualization process and extends to the design, construction, and building maintenance. The process is created using performance-based design strategies that make use of parametric and generative architectural software.

“The Philippines has a number of natural elements that can help out architects and developers to implement “passive green strategies” and make the buildings sustainable” Mr. Giovanni Gusella said analyzing the passive green elements which characterize Italpinas Development Corporation’s buildings, efficiently reacting to the environment and local climate.

With the use of passive green strategies, Gusella said, developers can maximize the advantages coming from climate elements, such as natural ventilation or rain harvesting, which combined with shade devices to control the sunlight, will result in a significant reduction of power and water consumption.

So a green building, which refers to both a structure and the application of processes that are environmentally responsible and resource-efficient throughout a building’s life cycle, can be designed and built at low cost and accessible to the new middles class which is rising significantly in the Philippines.